What has happened to truth in journalism?
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From the Society of Professional Journalists -- Code of Ethics
Report it. Journalists should be honest, fair and courageous in gathering, reporting and interpreting information.
Journalists should:
— Test the accuracy of information from all sources and exercise care to avoid inadvertent error. Deliberate distortion is never permissible.
— Diligently seek out subjects of news stories to give them the opportunity to respond to allegations of wrongdoing.
— Identify sources whenever feasible. The public is entitled to as much information as possible on sources' reliability.
— Always question sources’ motives before promising anonymity. Clarify conditions attached to any promise made in exchange for information. Keep promises.
— Make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context.
— Never distort the content of news photos or video. Image enhancement for technical clarity is always permissible. Label montages and photo illustrations.
— Avoid misleading re-enactments or staged news events. If re-enactment is necessary to tell a story, label it.
— Avoid undercover or other surreptitious methods of gathering information except when traditional open methods will not yield information vital to the public. Use of such methods should be explained as part of the story
— Never plagiarize.
— Tell the story of the diversity and magnitude of the human experience boldly, even when it is unpopular to do so.
— Examine their own cultural values and avoid imposing those values on others.
— Avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.
— Support the open exchange of views, even views they find repugnant.
— Give voice to the voiceless; official and unofficial sources of information can be equally valid.
— Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent fact or context.
— Distinguish news from advertising and shun hybrids that blur the lines between the two.
— Recognize a special obligation to ensure that the public's business is conducted in the open and that government records are open to inspection.
Should reporters challenge facts as asserted?
Recently, one of The New York Times editors, Arthur Brisbane asked readers should journalists seek the truth behind the stories they cover. He wrote:
“I’m looking for reader input on whether and when New York Times news reporters should challenge “facts” that are asserted by newsmakers they write about.”
My first and immediate reaction was: You have to ask? I had always thought that to be a reporter’s job. Indeed, we are not only reliant on reporters to give us full, complete, unbiased facts in their coverage but as a society have become conditioned to accept their reported stories as the truth. From where else are we to receive information on our world and its workings?
Bad enough that the source of news for most of us has become the point-of-view arm wrestling that passes for journalism on competing cable “news” networks; bad enough even the straight news is now delivered in a biased manner by anchors playing the role of a journalist complete with opinionated editorial remarks, despite their many near-hysterical claims to the contrary; bad enough the news we receive is filtered through the ideology of the news organization; bad enough news must now be entertainment… Now, editors of major news publications have to ask, “Should we be printing the truth?”
YES! Yes, yes and yes, Mr. Brisbane, you should certainly be presenting the truth and in case you’re unfamiliar with that word, here is the big question:
What is the truth?
The answer lies in the facts, sir, nothing but the facts and all the facts.
Whatever happened to who, what, where, when and why? When did reporters forget that old maxim of the newsroom: if your mother says she loves you, check it out? Didn’t you know reporters should never take anything at face value?
Should reporters challenge facts asserted by newsmakers? Yes, they should. They have a responsibility, an obligation to do so. It is their job.
Unless you, Mr. Brisbane, are content that the New York Times and all other such publications become nothing more than a container for ad copy, then by all means, just paraphrase everything and everyone and print innocuous press releases verbatim without question or investigation.
But then, why would we need you?
“I am deeply interested in the progress and elevation of journalism, having spent my life in that profession, regarding it as a noble profession and one of unequaled importance for its influence upon the minds and morals of the people.” – Joseph Pulitzer
Act Independently
Journalists should be free of obligation to any interest other than the public's right to know.
Journalists should:
—Avoid conflicts of interest, real or perceived.
— Remain free of associations and activities that may compromise integrity or damage credibility.
— Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.
— Disclose unavoidable conflicts.
— Be vigilant and courageous about holding those with power accountable.
— Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.
— Be wary of sources offering information for favors or money; avoid bidding for news.
Facts in context
In his article, Brisbane went on in a contemplative vein, mulling over what constitutes such dubious facts for a paragraph or two, then gave an example:
“... on the campaign trail, Mitt Romney often says President Obama has made speeches "apologizing for America," a phrase to which Paul Krugman objected in a December 23 column arguing that politics has advanced to the "post-truth" stage.”
Were Krugman actions as a reporter an example of good ethics when he challenged Romney’s statement, appears to be Brisbane’s question.
The answer is no. Paul Krugman is a columnist, writing opinion, not news (though these days, it’s increasingly difficult to tell the difference) and as such is free to not only write whatever is on his mind but to tell us how he feels about it. It then behooves us to decide if Mr. Krugman’s opinion is worthy of being read, and to either agree or disagree.
A reporter, on the other hand, is supposed to give us the facts of a story, devoid of opinion.
In this case, that Mr. Romney’s said the President often apologizes for America is a fact. Romney is on the record using these very words. However, this is only Mr. Romney’s opinion and in itself, not necessarily a fact.
So here is where Mr. Brisbane’s question comes in. Should a reporter challenge Romney’s words and investigate their veracity? Is it enough to report what Mr. Romney said, or should the reporter check whether or not President Obama ever did apologize for America?
I did a thorough search and found not one instant where the President has ever used the word “apologize” in a speech about America, the nation’s foreign affairs or history.
This is called providing contextual facts – the background information needed to understand and reach an informed conclusion -- without which the reader may be misled. I’m willing to bet there are very few readers who will take the time to do such research on their own. Most will read the story and decide if Romney said it and the newspaper printed it, it must be true.
But it is not true. Any assertion that Obama has apologized for US actions rests on a personal interpretation of the President’s words – to put it kindly. (After all, a reporter doesn’t want to call Romney a liar – that would be an opinion.) What a reporter can and should do is insert a paragraph giving the context: President Obama has never used the word apologize in any speech about US policy. It is then up to the native intelligence of the reader to reach his own conclusions.
That is why we desperately need context. We want, no need the complete picture.
“Whenever people are well-informed they can be trusted with their own government.” – Thomas Jefferson
Be Accountable
Journalists are accountable to their readers, listeners, viewers and each other.
Journalists should:
— Clarify and explain news coverage and invite dialogue with the public over journalistic conduct.
— Encourage the public to voice grievances against the news media.
— Admit mistakes and correct them promptly.
— Expose unethical practices of journalists and the news media.
— Abide by the same high standards to which they hold others.
And the readers?
In following this mind-baffling story, I was somewhat heartened by the comments from readers:
"When did truth-telling and fact-checking become novel ideas?"
"This post from NYT Public Editor should be put on the wall of a museum to explain contemporary US journalism."
"Is the NY Times kidding? Are they really asking people if they should act like journalists or not. What a disaster."
"I hope you can help me, Mr. Brisbane, because I'm an editor, currently unemployed: is fecklessness now a job requirement?"
“…the Times should behave like an advocate for the readers, rather than a stenographer to politicians.”
So I was not alone in assuming the newspapers already did do some serious fact checking before going to print. What a revelation and a disillusionment to find out not only did they not, but an editor, none the less, asks if they should. (Where is Bob Woodward when you need him?)
What is so revealing about Brisbane’s question is that he does not understand, as we will find in his subsequent clarifications?
"What I was trying to ask was whether reporters should always rebut dubious facts in the body of the stories they are writing. I was hoping for diverse and even nuanced responses to what I think is a difficult question."—media blog JimRomenesko.com
"My inquiry related to whether the Times, in the text of news columns, should more aggressively rebut 'facts' that are offered by newsmakers when those 'facts' are in question. I consider this a difficult question, not an obvious one." – NY Times website
Wrong again, Mr. Brisbane. This is not a hard question, at least from the readers’ perspective. We don’t care about the thin-line differences between weaseling and out and out lies. We want journalists to limit the ability of politicians and others to make dubious statements (read falsehoods) and get away with it. Most of us did not understand this wasn’t the newspaper’s mission in the first place.
Yet to be fair, inn some aspects we the readers are equally to blame. How many of us read the full spectrum of sources required to have a comprehensive view of our society necessary in these ideologically-themed-news-provider days? Don’t most of us watch or read only those that tell us what we want to hear, ignoring the rest as “wrong” and “biased?” Do we question? Do we demand truth, or simply join the club, whichever club best reflects our prejudices and preconceptions? Many of us don’t want the truth, couldn’t handle it if it landed in our laps.
But let’s visit utopia and say the media has changed and gives us the truth in the form of facts, full facts and only facts, doing away with the editorial teams that follow each story, telling us what to think. Why then, the media -- press and electronic -- would be treating us as what we are: full participants in the process rather than spectators – informed, discerning and intelligent enough to come to our own conclusions.
Preamble
Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist's credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society's principles and standards of practice.
Sounds like paradise. Why is paradise lost?
Being one who does watch a wide variety of “news” programs, who searches out journals of all points of view on the net, who weighs, considers and thinks beyond what I’m spoon-fed, I have become dubious of all news. I am a paranoid, seeing propaganda behind every word.
It shouldn’t be so. I should expect certain neutrality and an obsession with the truth proven through facts from my news sources. I shouldn’t have to go to so many sources to get the full picture. I shouldn’t have to research beyond the story to find the truth.
“He said, she said” doesn’t cut the mustard, Mr. Brisbane. Simply reporting the words without context is irresponsible journalism at its worst. Never mind such practices are common place; the trust placed in your profession by the society you serve demands better.
Where do such shiftless journalistic practices take us? Think of the fifties, Mr. Brisbane, and the McCarthy era, when a blind-eyed press printed his accusations about “card-carrying communists” with no checking of the facts behind such charges. Yes, McCarthy did say so-and-so was a threat to the nation – his saying so was a fact; what he said was most often not. Your profession dutifully disseminated his lies and merely ran the accused’s denials, and thereby aided and abetted in the ruin of hundreds of lives based on nothing more than innuendo and out-and-out falsehoods.
Damn right journalists should challenge the words spoken by public figures!
And we the readers, or at least those of us with intelligence enough to want the truth (the whole truth and nothing but the truth) should rise up in anger at such a question, demanding you do the job you’re paid to do, that you should have been doing all along.
“The public have an insatiable curiosity to know everything. Except what is worth knowing. Journalism, conscious of this, and having tradesman-like habits, supplies their demands.” -- Oscar Wilde
More?
Next on this subject: Freedom of the Press: a mortally wounded myth?
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very well said, I work in the media, worked 3 to 4 newcasts a day and no longer watch the news or read newspapers regularly since - the mid 90's. It's very frustrating to watch reporters decide what's important and what "angel will get people watching.
I wait to find out the facts well after the fact has gotten out there and has been sifted through AND when someone I personally know tells me about something that is going on ... then I do the research myself.
Recently a story about a murder of a close relative showed me how out of wack the system really is - so many facts were wrong it was an embarrassment to watch.
Great for putting the downward spiral fair and honest reporting has taken. Thank you.
A classic example of opinions become facts by dint of sheer repetition is the one about Ahmedinajad saying that he wanted to "wipe Israel off the map." That gets repeated over and over again, though he never said it, and what he did say has been taken so far out of context that it has come to mean something else entirely. The classic work on this subject is "Manufacturing Consent" by Edward Herman and Noam Chomsky. They give a thorough run down of exactly how the media works and why facts have become irrelevant in the news media. The history of the Daily Herald in this hub of mine gives you some idea of how things really work: http://cjstone.hubpages.com/hub/Rupert-Murdoch-Med
Lynda - Another highly informative hub by one of my favorite writers. I suspect part of the problem is the pressure on reporters to "scoop" all the other news medias and be first out with the news. This is how they win their "attaboys" in the news business. No time to check any facts, just write it and run with it to be the first with the news, and possibly check some facts later. Rarely do the publish a retraction even when proven completely wrong.
Oh how I wish there were a "Truth" channel on TV, or a "Truth" newspaper. I would be a loyal follower of both of them. Right now I believe very little of what I see on TV or read. Great job Lynda.
lol No wonder I cannot have a job writing when people such as Mr. Brisbane are clogging-up the job-market ... I cannot believe he regarded whether or not truth should be pursued in journalism as a difficult question. Mind-blowing ... what does he think a reporter's job is all about? Who gave him hs job and why? ...
The sad part is indeed the part about profit, ratings, money ... I remember when Bill Maher said somehting along the lines that it's cowardly to send missiles from thousands of miles away, not to sit in a plane when it hits a building (this as a partial response to Mr. Dubya's comment that the terrorists who manned the planes on 9/11 were cowards). Almost instantaneously, Sears pulled their adds from his show "Politically Incorrect" and most other adds were pulled soon after.
Sears woun't see a penny from me. And many other companies don't, even if it takes me an extra ten minutes looking for socks made in Canada (or the U.S.) ...
I do think a boycott can work if it is done propperly. So, if the New York Times is just there to regurgitate other people's opinions perhaps people should stop purchasing that magazine. We can get other people's opinions quite easily nowadays.
Great article Mrs. Lynda! Thank You for taking the time to honor truth in journalism which somehow, is no longer the norm.
All the best.
Immartin, part of the problem is that journalism as a trade has been downgraded in the last few years. Local papers are usually just local arms of some national franchise out to make a big profit from as little copy as possible. Example: our local paper here in Whitstbale used to have its own office and a team of dedicated journalists. Now the editor is the journalist and everything else, and the papaer serves several different towns and operates out of an office 30 miles away. No wonder the work is so shoddy. But this is all part of the same process by which the Daily Herald - a campaigning left-wing paper - became Rupert Murdoch's Sun, full of gossip and sport and tittle tattle, with a right wing agenda and a penchant for hacking into people's phones.
I find it very difficult to tell the difference between so called news shows and the satire shows created to, well, provide a satirical view of the news like those led by Jon Stewart or Stephan Colbert. We know the latter shows were only ever meant to be fictional. As for the days when print media was standard, those views have died. They don't get good rating s on the TV screen.
Amen, amen, and AMEN. The only "job" I ever had as a journalist was as Editor-in-Chief of our award-winning high school newspaper (grin), but I like to think that I came away from that exceptional experience understanding the principles and ideology behind journalism.
I'll go one further - I also believe those who really want to engage in serious debate with one another and want the other side to receive their assertions as "fact" MUST be able to back up those assertions with reliable research, particularly when the debate is political in nature. The failure to do so by much of pundit-parroting America has always been one of my pet peeves.
Lynda...
I spent the last five days or so in a hotel room and spent a good time of it watching Fox News...i know...I know...same as a train wreck...anywho...
Every conservative 'commentator' (note...not a journalist) was complaining at how the LEFT wing media demeans them...puts their values up to ridicule...that it was their belief that the right didn't have to participate in the normal vetting of the news media. It was (to my mind) crazy paranoia.
This was all against the backdrop of Newt Gingrich's push back in the South Carolina debate regarding what he called a "gotcha" question. A definite hostility towards the media was shown in the reaction to the crowd at the debate...and the election results.
Sarah Palin is petrified of answering a real question from a real reporter. Sharon Angle (a local conservative congressional candidate here in Nevada) actually said, "she would tell us her foreign policy ideas AFTER we elect her to the Senate and not before to the media." She then fled the very press conference she called.
I think the search for truth shouldn't be as hard as you have accurately described. The consolidation of media ownership, however, requires an ever expanding search for ever more obscure sources to get the 'full' picture.
Mr. Brisbane should be making it easier for us!
Excellent Hub!
Thomas
What a world when a so-called journalist must ask if his readers want the truth. No, Mr. Brisbane, we love being misinformed. Keep up the lousy work.
As always, an absolutely superb article. I'm always amazed just with our small local paper and television news statons. Not only do they tell "partial truths", they allow politics to dictate what they do or do not report on. I'm only intimately aware because I worked for our local municipality and witnessed the travesty over and over again. The public is misinformed and misguided. I can only imagine what it is like in larger cities. Voted up and awesome.
Thought provoking article. I have come to understand how tainted and biased the media is with a professional athlete I've known for 20 years and in the case of another friend's death. Their facts are spun into fiction to suit their tastes and actually revealing the truth is not apparently what they stand for any longer. Good hub.
A couple of years ago a friend's daughter's house burned to the ground due to spontaneous explosion of a car housed in their garage. I was astounded by the local news coverage which distorted the home owner's statement (I knew her Mother and the way they truncated the daughter's words was criminal). It made me question all the news from that point forward. If one has to ask if the truth or facts are necessary, then that says it all.
Lynda - you bring up some important points here. A fellow student in my grad-school program did her thesis on the impact of public opinion (even if spun) on the news. I fear we are at an increased risk of losing the historic role of news media as watchdogs over fact and truth as the ever-growing entertainment factor in 'news coverage' continues.
I used to gave many interviews to the media in various positions. I came from a print background, and I admit I am biased toward it. All too often, TV reporters tried to put words in my mouth through leading or slanted questions. One came up with complete fiction one time, stuck a mic in my face and said, "So you're saying these people illegally blah-blah-blah -"
I said, "No, that's not what I said at all," at which point her cameraman nearly dropped his equipment while laughing. My point is - those years taught me that TV journalism can sometimes be far more staged than people realize.


















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ThoughtSandwiches Level 7 Commenter 4 months ago
Lynda...
Well now...like you...I assumed they were checking their facts and doing the due diligence required of the "fourth" estate...
The cable news outlets do play a role in this I believe. Beyond the editorial slant they propagate as news...the mere presence of a non-stop 24-hours news cycle has led to a feeding frenzy of publish and figure out the details later...sad.
This is an excellent Hub and I shall be sharing it!
Thanks!
Thomas
PS...Yes Mr. Brisbane...have your reporters do their job and challenge the facts!